User-driven business model innovation: an ethnographic inquiry into Toutiao in the Chinese context

نویسندگان

چکیده

The current firm-driven business model innovation (FDBMI) has found its limits. aim of this research is to explore the user-driven (UDBMI) adopting ethnographic inquiry approach in Chinese context. findings show that UDBMI includes five stages: co-creation content via interaction, creation release by platform, spread, effect and flow into cash. It an inside-out cycle which starts from personal (both fans creators), then community, whole society lifestyle (culture). In contrast culture, western culture outside-in creators, (fans) finally life. This study contributes advancing understanding context, explains why Toutiao been able grow rapidly value co-creation.

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ژورنال

عنوان ژورنال: Asia Pacific Business Review

سال: 2021

ISSN: ['1743-792X', '1360-2381']

DOI: https://doi.org/10.1080/13602381.2021.1895492